Ice Box Challenge Sydney: A Lesson in Marketing Passive House

"The larger lesson here is that the Ice Box Challenge is effective for one of the reasons why many architects struggle to convince clients to invest in a home built to the Passive House standard: It speaks in plain language.

For anyone who is finding it difficult to persuade others to hop on the Passive House bandwagon and is fumbling to explain why Passive House is fundamentally better than homes built to less rigorous standards, this lesson in simplicity is one to take to heart.”

Jay Fox of Passive House Accelerator takes a closer look at the Ice Box Challenge in his latest article, using the most recent event in Martin Place, Sydney hosted by APHA as the primary case study. Learn more about how the Ice Box Challenge is a lesson in Passive House marketing here.