Choosing the Right Photographer for Your Architectural Shoot: A Simple Guide
Article by Marnie Hawson (pictured above)
When you're looking to hire a photographer to capture the essence of your high-performing building, it's essential to make the right choice. The photographer you select can play a pivotal role in how your project is showcased.
Here are some straightforward tips to keep in mind when searching for the perfect photographer for your project:
1. Shared values: Consider if you share values with the photographer. They are a part of your supply chain, so their business practices must align with your ethical and sustainability values.
2. Style matters: Ensure you resonate with the photographer's style. What you see on their website is what you'll get. It's nearly impossible to ask them to replicate another photographer's style. So, choose someone whose work aligns with your vision.
3. Publication potential: If getting your project published is important to you, consider photographers who are often featured in publications. Their track record can be a valuable asset for your project's exposure.
4. Connect personally: Building a rapport is key. Whether it's a phone call or an in-person meeting, ensure that you connect with the photographer on a personal level. Compatibility is crucial as you'll be spending a significant amount of time together during the shoot.
5. Clear contracts: A clear and detailed contract is non-negotiable. It's your safeguard against misunderstandings regarding photo usage and deliverables. If a photographer doesn't have one, consider it a red flag.
Hütt 01 Passivhaus - Photography by Marnie Hawon
6. Understand licensing: Licensing terms can vary among photographers. Ensure you thoroughly understand the usage rights for the images you'll receive and don't hesitate to ask questions if anything is unclear. If you need a refresher or are new to the world of photo licensing, this video provides a comprehensive overview of the basics. The industry body for photographers (the Image Makers Association) has also put out a guide to copyright, commissioning and publishing architectural photography - read it here.
7. Cost-sharing model: Inquire if the photographer offers a cost-sharing model. This can save a decent chunk of money for all parties involved.
8. Deliverable details: Be crystal clear about what you'll receive and when. Discuss deliverables upfront to avoid any surprises.
9. Stylist consideration: Consider whether you need a stylist for the shoot. If so, make sure the photographer and stylist can work well together. Check their portfolios to ensure their styles align.
10. Communication and professionalism: A good photographer isn't just skilled with a camera, they are also excellent communicators. They should be prompt in replying and delivering files. In essence, they should be good at business, making the process smoother for you.
Choosing the right photographer for architectural shoots involves more than just reviewing portfolios. It's about finding someone whose style, personality, and professionalism match your project's needs and your values. By following these simple guidelines, you'll be well on your way to selecting the perfect photographer to bring your architectural project to life.
